Had to do it. Had to check out the Running of Brides phenomena at Filene’s Basement in Aventura recently. I have heard countless stories of brides finding their dream designer dresses at rock bottom prices – like thousands less. So this year when Slim Fast invited to me to attend as a guest, I happily obliged to witness the frenzy firsthand. You can’t imagine what a woman would do to get her dream wedding gown at a bargain price. Let’s just say, it is a very serious matter.
Below is Susan of team “Booz’n Susan.” She and her posse were there since 6:00 p.m. the day prior.
Within minutes, Susan’s team collected a mountain of dresses. She tried on each one.
Suhey, below, was the first one in line. She and her family, “Team Boricua,” flew in from Puerto Rico, Kentucky and some other states to stake their claim. They were there from 2:00 p.m. the day prior. They prayed before the doors opened. She’s smiling because the price tag on that dress is $199.
This is how Filenes looked at 8:00 a.m. and then at 8:03 a.m.
Sheer madness. And quite a few happy brides.